KeywordSpy is one of the most popular keyword research tools on the market and it’s one of my favorite ones to use to see what my competition is doing, especially when doing any PPC campaigns. The sources of keywords in the KeywordSpy tools are big names in the advertising systems – Google AdWords, Yahoo/MSN.
KeywordSpy offers different accounts, and these are Research, Tracking and Professional, Each of these accounts varies in features, with the Professional account being the most powerful (and the one I use).
KeywordSpy Features
Research and Tracking accounts are both valued at $89.95 per month, and the Professional account (combination of Research and Tracking) is priced at $139.95. Here are the KeywordSpy features.
- Competitive Intelligence – allows you to figure out your competitors Organic and PPC campaign strategies.
- Keyword Research – access to profitable keywords from competitors plus similar or related terms and phrases
- ROI Indicator – access to competitors’ profitable ad copy and keyword combinations
- Budget Statistics – keeps track of competitors’ ad spending
- Market Reports – provides a list of top sites and top keywords
- Advanced Metrics – measures effectiveness of keywords based on various metrics such as CPC, search volume, position and many more.
KeywordSpy Pros
Intuitive Interface. Everything about the KeywordSpy is easy – easy to navigate, easy to search and easy to understand. KeywordSpy has advanced search tools, which makes it possible for you to get the information you need at less the time and less the effort. In fact, this tool is one of the fastest when it comes to returning results. It takes the pain from racking your brains out for keywords that will work. The tool will do the job for you.
Robust and Dynamic Database. The kind of database KeywordSpy has is quite impressive. Unlike other keyword research tool, you will not have to worry about junk. Generated data are relevant and accurate to your searches. Database is updated daily with multiple scans per day. With all that said, data quality and integrity is unquestionable.
Loaded with Features. Undoubtedly, KeywordSpy offers a plethora of features. It has everything that you will ever need to be ahead of the game. All you have to do is start learning how you can use these features to your advantage. But then again, you do not even have to exert an effort, learning the ropes. With the wide range of training materials available and amazing support, even a newbie can be a pro in no time.
It Works! You will be able to know who your competitors are and what keywords they are using. The tool can help you get a list of profitable list of keywords from your competitors’ sites. You can launch a successful ad campaign with search engines. You reap all the benefits of your competitors’ hardwork. And yes, in theory and in practice – you’ll come to rely on it in your business.
Is KeywordSpy Worth It?
There are various keyword research tools available and Keyword Spy is definitely one of the better ones in the market. It is far from being perfect, but it accomplishes its job when it comes to staying a step ahead of competitors.
True, Keyword Spy is pricey compared to other tools out there, however it has features you will not find in other tools. Is it worth it then? As mentioned, there are various packages available. Whether the price you pay for the extra features is worth it or not depends on whether you chose the right package for your needs. If you are not doing full-time SEO and you avail of the package that includes both research and tracking, there is a possibility that you are paying for powerful features you will not have any use for. If this is the case, it might not worth it to you.
However, if you are an individual online marketer or an SEO specialist, and you paid $89.95 per month for a tool that will help you zoom in on a profitable, unsaturated niche or launch an effective PPC campaign – then, yes, the KeywordSpy tool will more than pay for itself.
KeywordSpy features a limited lifetime free trial that lets you see you test drive the service to see if it works for you.
