Search Engine Optimization - The Fundamental Techniques Of Boosting Web Site Visitors
by Chris on February 15, 2010
Search engine optimization is essential if you intend to get your website listed at the top of the search engine rankings. You will need to design and write your pages not only for the visitor, but also for the search engine spiders and crawlers. It does not need to be hard and it does not have to make you pull your hair out in frustration. By following a few tips on how to go about writing your pages, you'll find success with your website.
One of the first errors that most people make when designing a website is that they think about the full site. Do not concentrate on the entire site. Instead, built your landing page with only that page in mind. The rest of the design will come later. Then, narrow down your list of keywords to keyword phrases. Make sure they're highly targeted keyword phrases. For example, if you sell motor oil your keyword phrase would be motor oil and not just oil. Remember that people, when searching for your website in the search engines, will search for general phrases, and not only keywords. A good place to get keyword phrase ideas is http://www.overture.com. There're many there, so be sure to try it out.
After you have chosen your phrase to use, put it into a search engine and see what comes up. This is an honest way to check out your opposition and to get a real look at how your keywords work. You might find that your keywords are extremely popular, and you will have to rework your phrases. Concentrating on a keyword that is not highly sought after could lead you to keyword phrases in niche markets. Fortunes have been built of niche markets in the Internet community.
Then you'll want to look at your meta tags. The tags are html code that lists the different words in relation to your product on the website page. Search engines look mostly for descriptive tags that tell the engine and visitor what the website is about. If there is no tag, it will use other ways to search for information, such as in a cached page of the directories. One important aspect that you'll need to use is not only your Meta keyword phrases, but some sub keywords that are relevant to your site. Do not overuse keyword phrases because it will hurt you with certain engines - your site will actually be penalized, and drop in the search engine rankings. Be sure that you use a header tag. Certain search engines use these tags heavily for rating the value of your website. When writing your page, use your main keyword phrase or phrases right off the bat. An excellent inclusion would be twice in the first paragraph.
Do not think that that is all you will have to do though. You will have to get others to notice your web site. Continue using your keyword phrase or phrases in any text on the page. Sometimes the engines do not pick up a site with the spiders and crawlers. Actually, you might have to redesign your site with new Meta tags, and targeted keyword phrases and sub keywords. Do not rush to do it though. First, find out if the search engines pick up your page. Usually only 2 - 3 weeks will suffice to see if it's happened.
One great way of speeding up the process and getting things done right is using expert advice and a good traffic automation system.
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