Effective Ideas To Increase Revenue With Membership Sites
by Chris on February 15, 2010
What is a membership site?
A membership site provides information or services to those users who signup and pay to become a member. Some membership sites charge their members on regular basis, while other have a single fee. Once someone becomes a member, depending on the owner's preferences, they are automatically billed each month. Those who sign up to become members have access to member's only information, benefits or discounts provided by the site owner ..
HowTo's
If you have articles about a certain subject there are different ways you can go about launching a members only site and making a steady income from that knowledge. You can start a blog type of website where visitors can subscribe, for a fee, to access advanced content from your website.
You can also set up an information driven site where members have a set of tools to collaborate with other members around the chosen subject. This builds the sense of belonging which increases the number of renewals.
You don't have to be a constant presence either. Just let your members know that you will be available X amount of times monthly or weekly from say 12pm to 2 pm to conduct a webinar... you get the idea. Another option that won't require a set time commitment of you is to create a forum where you can control your schedule to help members as you can.
If you are not an expert but are willing to learn about a specific subject, acquire a certain skill or even study how to play the piano, you can become advocate for people who have the same interest. Contact a couple of experts in your area of interest, record presentation and make it available in your website.
Exclusive Bonuses
Offer more information of your services to members at a special price. For instance, if you have a fellow business owner who sells a product your members would find useful, ask if you can offer a special deal for your members only. Most business owners will agree since there's no upfront cost for them.
Do you offer a service or know someone who does? Again offer your members a discount created specially for them.
Affiliate Programs
Affiliate marketing is another way to generate revenue from membership sites. If you promote products as an affiliate, be sure to include those promotions in emails and posts to your members. As with the previous money-making alternative, you might even be able to set up a discount just for being a member or give them an added bonus of your own when they purchase through your affiliate url.
If decide to add affiliate links to your website, make sure the information you're offering is related to your main subject and important to its members.
Once you have decided which direction you want to take, you need the right resources. There is vast information available about how to start a membership site all the way to professional hosted platforms. Sites like iLearn Online Marketing or My Membership Empire have vast training courses, membership site blueprints and materials.
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