Could Corporate Cards Seriously Generate Even More Business Clients?
by Chris on February 15, 2010
If you have a tight budget this year, is your capital well spent on corporate greeting cards? This is a query that a lot of companies will be inquiring in the current economic climate.
We all often receive mail which goes straight in the trash can, but a greeting card is a little different. A lot of people will take the time to read a card; for this reason the corporate greeting card became such a potent marketing device.
At times companies develop associations based on a couple of individuals. These associations may not often be passed on if one of the people moves to another role. In such situations there is a business association just waiting to be developed. A card can let the new person in the role of your presence, give them your contact details and remind them of your expert services. If they are new to a role this is a good introduction that may be accompanied later.
If your company has moved or had any information changes like phone numbers, or web address then this is a great time to ensure that clients know about the alteration. These are best reprinted in a large font on the inside left of the card. This way the recipient will hopefully stop to check that they have the correct details and in doing this will be reminded of your previous relationships.
With all the alterations in business at the moment many companies have changed name, been bought out or simply merged. In these circumstances there is often confusion over who has stayed with a company and just how it will influence the business associations already set up. corporate greeting cards are a good way to clarify the staff names, the contact details and any new company names and logos.
It would be nice to consider that corporate greeting cards were sent to share good will; unfortunately the business enterprise requires to be able to see a return on its expense. If you use your corporate cards carefully and intelligently they can be a good marketing tool.
Equally it is important to utilize the corporate cards which you receive. Check out each card that arrives and make sure that your databases are updated. Perhaps organise for someone to look at when accounts were last active and how or why they ceased to be. Understand that individuals mailing you corporate greeting cards are looking for your company; these are good times to negotiate contracts.
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